Berta de Pablos is the President of Mars Wrigley Confectionery U.S., responsible for leading strategy, sales and operations in the U.S. for the world’s largest manufacturer of chocolate, confections, gum and mints. In Berta’s role, she oversees a multi-billion-dollar portfolio of iconic global brands that include M&M’S®, SKITTLES®, ORBIT®and ALTOIDS®.
Previously, Berta served as Vice President of Marketing for Mars Chocolate North America, overseeing integrated marketing strategy. Berta is particularly passionate about driving meaningful emotional connections with consumers and brought purpose to life through Mars’s business, unleashing the positive impact of its brands.
Prior to rejoining Mars, Berta spent over 7 years based in France working in the fashion industry. Berta spent the early part of her career at Mars in roles ranging from food scientist to leading Mars’ chocolate portfolio in the Middle East and Russia.
She holds an engineering degree from Universidad Politecnica de Valencia and an MBA from Institut Francais de la Mode.