The Mediaplanet STEM and Education Technology campaign, found within USA TODAY and online, helps shed light on the importance of investing in STEM education in and outside of the classroom.
This campaign dives deep into several key issues affecting equity in education and access to STEM learning resources in thousands of schools and communities across the nation, spotlighting leaders in education, after-school programs, and industry who are nurturing STEM learning both in and outside of the classroom, as well as providing support to educators and students to strengthen the STEM career pipeline.
Astronaut. Marine biologist. Web developer. Biomedical engineer. These are just a few of the ever-growing career paths that an education in STEM (science, tech, engineering and mathematics) can lead to. In fact, 80% of all future jobs will require STEM literacy and skills, and what’s amazing is that some of these jobs don’t even exist yet! Yet as 54 percent of high school juniors and seniors report a lack of proper support to help match their occupational interests to available careers, this campaign maps out solutions for educators and industry leaders to bridge that gap.
The print component of “STEM and Educational Resources” is distributed within today’s edition of “USA Today” in Chicago, San Francisco, Houston, Seattle, Boston, New York and Washington DC/Baltimore markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign and more stories, click here.
Leading the charge in inspiring educators, parents and future STEM leaders, STEM advocate Abigail Harrison and “Black Panther” star Letitia Wright bring some serious star power to the print and digital publication. Letitia Wright’s role as Shuri in the international blockbuster has already sparked interest in STEM among millions of young women and girls, leading to a new calling the actress has embraced wholeheartedly. Since the film’s groundbreaking release, Wright has been vocal about supporting STEM education in underserved communities and is urging parents and teachers to join in on the effort.
Wright says, “Everybody should just be open to what their kid wants to do. Let them know that they can make a difference.”
Harrison, also known as Astronaut Abby, was inspired her to start the nonprofit, “The Mars Generation,” when she was only 15. She has since played a role in sending 36 students in poverty and young women to Space Camps on full scholarships. She notes, “One of the biggest problems we have with recruiting young women and minorities into STEM fields is that they often don’t feel supported — and even more than that, they often feel unwelcome in STEM careers. Her biggest piece of advice is, “Be loud and be proud about your dreams.”
This campaign was made possible with the support of the Boys and Girls Clubs of America, Microsoft, Education Development Center (EDC), FIRST, CompTIA, Klutz, McGraw Hill Education, DK Publishing, Boxlight, Wonder Workshop, Quaver Music, Pai Technology, National Math and Science Initiative, and editorial and distribution partners, STEMConnector, National PTA, ASCD, U.S. Chamber of Commerce Foundation, TCEA, International Society for Technology in Education (ISTE), National Girls Collaborative Project, National Association for College Admission Counseling (NACAC), and Million Women Mentors.
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.